Production: Company Logo

In my project with Cambridge portfolio, I needed to develop an identity of a company that was as enigmatic and risky as my movie. I selected Pandora Productions due to the concept of a box which cannot hold in the fact that it was an excellent fit in the thriller moods. My movie is similar to the myth where unopening a box unleashes something that you cannot retrieve like an unwanted threat breaking into your safe home. I also wanted a logo to alert the audience that something serious is about to occur or rather happen before the appearance of the first frame.

In order to make this idea a reality, I relied on Canva as the primary design tool. It allowed me to experiment with various digital aspects and professional layouts within a very short amount of time. I separated my process into five steps, which demonstrate the development of the logo. 

In the first picture, I began with a blank canvas, and searched the iconic base that would be solid and heavy. I needed a box that would appear to be holding something large hence the initial choice on the shape was the most critical aspect of the foundation. 

In the second photo, I started playing around with the icon with its proportions and positioning. The box had to seem to be landmarked and central in order to instantly draw an attention of the audience. 

The third picture is the layering that I applied in the image by adding secondary graphics to provide more detail to the box. With the combination of various shapes, I achieved a three-dimensional effect, which made the icon seem an individual piece of art as opposed to a stock image. 

The fourth picture identifies the period at which I used my color theory in the design. A mix of deep blacks and darks greys was used to correspond to the somber atmosphere of the clothing as well as the disheveled appearance of the living-room in the movie. The shades of black were used to frame the most significant part of the design. I placed a specific blue light in the middle of the box. That blue indicates the supernature and mystic atmosphere of the broadcast that rattles the night of Jay and Marcus. It serves as an accent, an eye-catcher as the center of the box where the evil or the unknown is concealed in.

Eventually, in the fifth picture, I sharpened the contrast between the dark outside and blue inside. This completed the appearance forming an identity of the brand reflecting the theme of my project. The fact that the middle of the black and grey box is lit blue implies that there is some action that is being done in the interior of the box and is about to be emitted. Such a professional logo contributes to the establishment of the feeling of power and prepares the audience to the psychological terror that ensues.